Web Design for Healthcare
Patients choose providers online. They read reviews, verify credentials, check insurance acceptance, and look for appointment availability — all before calling your office.
We build custom healthcare websites that earn patient trust, reduce front-desk friction, and grow your practice.
What Healthcare Websites Get Wrong
Most medical practice websites are built by generic agencies with no understanding of healthcare workflows. The result:
- Forms that collect PHI insecurely — a HIPAA liability waiting to happen
- No online scheduling — forcing patients to call during business hours
- Generic stock photography — undermining the trust that healthcare requires
- Inaccessible design — excluding patients with visual or motor impairments
- No provider pages — leaving patients unsure who they'll be seeing
We fix all of this.
Our Healthcare Website Features
Patient Experience
- Online appointment booking — Zocdoc, athenahealth, Epic, or custom scheduler integration
- New patient intake forms — digital forms patients complete before their first visit
- Insurance verification widget — patients confirm acceptance before scheduling
- Telehealth integration — links to your video visit platform with pre-visit instructions
- Patient education library — condition guides, procedure explainers, post-care instructions
- Patient portal link — prominent access to your EHR's patient portal (MyChart, Healow, etc.)
Provider Directory & Team Pages
- Provider profiles — photo, specialty, education, board certifications, languages spoken
- Searchable directory — filter by specialty, location, insurance, and availability
- "Meet Your Doctor" video — optional introduction videos to reduce patient anxiety
- Credentials and hospital affiliations — board certifications, medical school, fellowship training
Trust & Credibility Signals
- Patient testimonials and reviews — Healthgrades, Google, Zocdoc integrations
- Accreditation badges — Joint Commission, NCQA, specialty board recognition
- Awards and recognition — US News rankings, local recognition, research publications
- Before/after galleries — for aesthetic and surgical specialties, with appropriate consent disclaimers
Location & Access Information
- Multi-location pages — separate pages per clinic with unique address, hours, and team
- Embedded Google Maps — driving directions and parking information
- Hours and emergency contact — clear display including after-hours and urgent care options
- Insurance accepted — full list of accepted plans, updated via CMS
HIPAA Considerations
We approach every healthcare engagement with privacy-first design:
- No PHI in contact forms — forms collect only name, phone, preferred contact method
- GA4 configured for HIPAA — no health-related data transmitted to analytics
- Secure form submissions — encrypted in transit, no insecure email transmission
- Business Associate Agreement (BAA) — we work with hosting partners who provide BAAs
- Privacy policy — HIPAA-compliant patient privacy notice integrated into site
ADA Compliance (WCAG 2.1 AA)
Healthcare serves everyone — including patients with disabilities:
- Screen reader compatibility — semantic HTML, ARIA labels, proper heading hierarchy
- Keyboard navigation — all interactive elements reachable without a mouse
- Color contrast — 4.5:1 minimum ratio for body text
- Alt text — all images described for visually impaired users
- Captions and transcripts — for any video content on the site
Technology Stack
| Layer | Technology |
|---|---|
| Frontend | Next.js, React, Tailwind CSS |
| CMS | Sanity (team can update providers, locations, content) |
| Scheduling | Zocdoc API, athenahealth, Epic, Acuity, or custom |
| Analytics | GA4 (HIPAA-configured), no PHI transmission |
| CDN | Cloudflare (HIPAA-capable edge network) |
| Hosting | AWS, Azure, or Cloudflare Workers with BAA availability |
Who We Build For
- Primary care and family medicine practices — new patient acquisition and retention
- Specialty practices — cardiology, orthopedics, dermatology, OB/GYN, psychiatry, and more
- Dental and orthodontic offices — smile galleries, online scheduling, patient financing info
- Surgery centers — procedure pages, pre-op instructions, outcome data
- Community health centers (FQHCs) — multilingual sites, sliding-scale fee information, grant credibility signals
- Health systems and hospitals — enterprise sites with provider directories and multi-department structure
- Telehealth and digital health companies — patient-facing platforms and marketing sites
Ready to Build a Healthcare Website Patients Trust?
First impressions happen online. Let's make yours count.