Why Companies Migrate Away from HubSpot CMS
HubSpot CMS is purpose-built to be used alongside HubSpot's marketing and CRM tools. It's deeply integrated, but that integration comes with costs and constraints.
Cost. HubSpot CMS Hub Professional — the plan most SaaS companies need for custom themes and more than 25 blog posts — costs $400/month. That's $4,800/year for the CMS layer alone. Webflow CMS costs $23–$50/month for equivalent or better functionality.
Design constraints. HubSpot CMS uses a theme and module system that constrains design flexibility. Custom themes require HubSpot CMS-specific development (HubL templating language). Redesigns require HubSpot developers. Webflow has no such constraint.
Performance. HubSpot CMS loads its entire JavaScript runtime on every page. Core Web Vitals scores on HubSpot sites are typically below average compared to Webflow.
The key insight: Most companies don't need HubSpot CMS to use HubSpot CRM, Marketing Hub, or Sales Hub. The CMS is a separable layer — and separating it saves money without losing any sales or marketing functionality.
What You Keep After Migration
After migrating to Webflow, you retain full access to:
- ✅ HubSpot CRM (contacts, deals, companies)
- ✅ HubSpot Marketing Hub (email marketing, workflows, lead scoring)
- ✅ HubSpot Sales Hub (sequences, meetings, quotes)
- ✅ HubSpot Forms (embedded on Webflow via integration)
- ✅ HubSpot Tracking (via HubSpot's tracking code on Webflow)
- ✅ HubSpot Chat/Conversations (widget embeds on Webflow)
- ✅ HubSpot Landing Pages (if you use Marketing Hub LP builder separately from CMS)
- ✅ All existing contact and company data
What you move away from:
- HubSpot CMS (website hosting and templates)
- HubSpot Smart Content (personalization — we implement alternatives)
HubSpot Integration on Webflow
After migration, your Webflow site integrates with HubSpot via:
HubSpot's Native Webflow Integration: Form submissions map directly to HubSpot contacts and trigger workflows. Available in HubSpot's native integration marketplace.
HubSpot Tracking Code: Installed in Webflow's global custom code (site settings). Enables contact tracking, session attribution, and CRM enrichment.
HubSpot Chat: HubSpot's Conversations widget installed via embed code in Webflow's footer. All chat goes to HubSpot inbox.
HubSpot CTAs: HubSpot CTA embed codes can be placed on Webflow pages for tracked button clicks and A/B testing within HubSpot.
Pricing
| Site Size | Scope | Price | Timeline |
|---|---|---|---|
| Small | Up to 20 pages + blog | $4,750+ | 3–4 weeks |
| Medium | 20–50 pages + blog + CMS rebuild | $6,250+ | 4–6 weeks |
| Large | Complex HubSpot templates + Smart Content alternatives | Custom | 6–10 weeks |
Get a HubSpot migration quote → Compare HubSpot CMS alternatives →