SaaS Development
Building a SaaS product is one of the highest-leverage decisions a founder can make. Recurring revenue, scalable delivery, and compounding growth — when it works, it works at scale.
Getting there requires more than good ideas. You need architecture that scales, billing that doesn't leak, onboarding that converts, and a product that people actually want to use every day.
We build custom SaaS platforms from zero to launch — and scale them from launch to enterprise.
What We Build
We've developed SaaS products across categories:
- B2B workflow tools — project management, CRM, HR, operations
- Vertical SaaS — industry-specific software for healthcare, real estate, legal, logistics
- Developer tools — APIs, SDKs, and platforms for technical users
- Marketplaces — two-sided platforms with SaaS-style subscription tiers
- Internal tools — custom software replacing spreadsheets and legacy systems
- AI-powered SaaS — LLM-based features embedded in product workflows
Core SaaS Architecture
Multi-Tenancy
Every serious SaaS product needs proper multi-tenancy from day one:
- Tenant isolation — each customer's data is logically or physically separated
- Per-tenant configuration — feature flags, settings, and custom fields per account
- White-label support — custom domains, branding, and email sending per tenant
- Role-based access control — admin, manager, member, viewer roles within each tenant
Authentication & Authorization
- Magic link, email/password, and OAuth (Google, GitHub, etc.)
- SSO via SAML 2.0 or OIDC for enterprise customers
- Session management, refresh tokens, and device tracking
- Two-factor authentication
Subscription Billing
We implement billing with Stripe as the foundation:
- Subscription plans — monthly/annual, with plan comparison UI
- Metered billing — charge per API call, seat, or usage unit
- Trial periods — 7/14/30-day free trials with automatic conversion
- Dunning management — smart retry logic for failed payments
- Customer billing portal — upgrade, downgrade, cancel, download invoices
- Usage-based pricing — flexible billing models as your pricing evolves
Analytics & Reporting
- Product analytics — feature usage, user behavior, funnel analysis
- Business metrics — MRR, ARR, churn rate, LTV, CAC dashboard
- Per-account reporting — usage reports for customers inside the product
- Admin panel — internal dashboard for your team to manage accounts
Product Design & UX
SaaS products succeed or fail on usability. We design:
- Onboarding flows — guided setup that reaches "aha moment" fast
- Empty states — instructive, not blank, when users first arrive
- Progressive disclosure — show simple first, reveal complexity later
- In-app notifications — usage alerts, feature announcements, billing reminders
- Keyboard shortcuts — power user features that drive daily habit
Integrations & API
Modern SaaS products connect to everything:
- Webhooks — outbound events for customer automation
- REST and GraphQL APIs — for developers building on your platform
- OAuth apps — let customers connect your product to their tools
- Third-party integrations — Slack, HubSpot, Salesforce, Zapier, Make
- SDK development — JavaScript, Python, or other language SDKs
Infrastructure & DevOps
We build on infrastructure designed for SaaS workloads:
| Component | Technology |
|---|---|
| Frontend | Next.js, React, TypeScript |
| Backend API | Node.js (Express/Fastify) or Laravel |
| Database | PostgreSQL with row-level security for tenancy |
| Queue | Redis + Bull or Cloudflare Queues |
| Storage | Cloudflare R2 or AWS S3 |
| Resend or SendGrid | |
| Monitoring | Sentry, Datadog, or LogTail |
| CI/CD | GitHub Actions |
| Hosting | Cloudflare Pages + Workers or Vercel + Railway |
From MVP to Scale
Phase 1: Foundation (6–10 weeks)
Auth, billing, tenant management, core product feature, admin panel, basic analytics.
Phase 2: Growth (Ongoing)
Additional features, integrations, self-service onboarding, in-app help, usage analytics.
Phase 3: Enterprise (As needed)
SSO, audit logs, custom contracts, SLAs, white-label, advanced permissions.
Who We Build For
- First-time SaaS founders — turning a validated idea into a real product
- Agencies going productized — converting service delivery into scalable software
- Enterprise software teams — replacing legacy internal tools with modern SaaS
- Vertical SaaS builders — deep industry expertise needs a software layer
- AI product builders — LLM-powered features needing production-grade infrastructure
How We Engage
Fixed-scope MVP: Define the scope, agree on price, deliver in 6–10 weeks. Best for validated ideas with clear requirements.
Sprint-based development: Ongoing monthly sprints for products that evolve continuously. Best for early-stage products discovering what works.
Technical co-founder model: We own architecture and delivery while you own product decisions. Best for non-technical founders.
Ready to Build Your SaaS?
Bring your idea. We'll help you scope it, architect it, and ship it.