Shopify to custom: $50K/year saved, mobile conversions doubled
Eliminated $30K/year in Shopify platform fees, built a B2B pricing engine, and doubled mobile conversions in 16 weeks.
& founders shipping with Moydus
Primary result
+72% mobile conversion
Mobile conversion rose from 1.8% to 3.1% after moving from Shopify to a custom Next.js storefront with optimized mobile checkout.
Where they started
At $2.3M annual revenue, the client was paying $30K+ annually in Shopify platform fees and transaction costs. Their B2B wholesale channel (42% of revenue) required account-based pricing that no Shopify app could reliably implement — deals were being processed manually. Mobile conversion was 1.8% vs desktop 3.2%, a 44% gap.
What Moydus shipped
Moydus built a custom Next.js storefront with Stripe direct integration, an Elasticsearch-powered search for 12,000 SKUs, and a full B2B pricing engine with account tiers, quantity breaks, net terms, and buyer approval workflows. 12,000 SKUs migrated with a full URL redirect strategy to protect SEO.
Impact after launch
Annual platform fee savings: $25,888. Mobile conversion: +72%. B2B channel online orders: +467% (from 12% to 68% online). Average order value: +20%. Total first-year business impact estimated at $205,000.
“We expected the fee savings. We didn't expect mobile conversions to jump that much. That was the real surprise — and it's paying for the project many times over.”
VP of Ecommerce · VP of Ecommerce, Sports equipment retailer, $2.3M ARR